Strategic Development

Urban Design



Tourism Plan

The preparation of tourism development plans and detailed design proposals for tourism facilities has been an important part of the firm's activities.

As a result of strategic national and regional studies, Shankland Cox has often been retained to undertake investigative studies to determine the potential for tourism development. These projects often require a marketing analysis where potential development areas have been identified in the context of competing destinations. In many cases marketing and transportation analysis will be closely linked, especially where attractive but remote locations are identified.

Whether developing a new tourist destination, a theme park or conservation of historical site the viability of tourism development not only depends on the existing market or creation of a new one but on a myriad of different factors. The site needs to be analysed with regards to infrastructure, services, socio-economic conditions, construction costs and within sustainable environmental limits before a full feasibility assessment can be run.

The firm has extensive experience in all aspects of tourism development from planning to detailed design of hotels, recreational and entertainment facilities.


Caribbean Tourism Supply Study
Client: International Bank for Reconstruction and Development (World Bank)

This study was commissioned by the World Bank and Shankland Cox were appointed to carry out survey studies. The Caribbean Region defined for the purposes of this study included the following islands that were visited during the course of the study: Bermuda, The Bahamas, Turks and Caicos Islands, Puerto Rico, US Virgin Islands, British Virgin Islands, St. Kitts-Nevis, Antigua, Dominica, St. Lucia, Barbados, Grenada, St. Vincent, and the Cayman Islands. Data for Jamaica, The Dominican Republic, Trinidad and Tobago, Martinique, Guadeloupe, The Netherland Antilles and Haiti were obtained through the office of the Shankland Cox in these islands and/or from material available to the World Bank including: existing tourist accommodation, visitors and visitor characteristics, hotel occupancy rates, evaluation of tourism programmes, foreign exchange, employment, incentives, social impact of tourism, transportation and construction industries. As part of the work overall conclusions were formulated about the past, present and future development of the tourism sector in the Caribbean.
The study was intended primarily as a working document for regional organizations, governments, development agencies and tourist associations in the Caribbean. The information contained in the final report provides a useful basis for marketing and pre-investment studies throughout the Caribbean Region. Statistics in respect of employment, incentives and social impact can be used to determine future policies in respect of development in specific locations. Information on past and future development programmes, transportation and the construction industry can be utilized in an effort to arrive at sensible planning proposals at both a broad regional and national level as well as for detailed development.



Tourism Development, Dominica
Client: Overseas Development Administration (UK Government) and Government of Dominica

The study included a market appraisal, planning and design studies and recommendations on the realization of the proposals. Social and economic studies included estimates on employment, the constructing industry, social problems and financing. A financial analysis of the proposals and recommendations on promotional procedures formed part of the work. The development strategy provides for 5,200 tourist beds by 1990 of which 4,300 are for visitors. The remainders were allocated for staff working in hotels, other residents and retired people.
The accommodation comprises 3,380 beds in hotels and guest houses and the balance in 463 apartments or villas. A further allowance of 265 beds for conversion of existing property was made and 220 beds for the development of isolated inland hotels outside the tourism zones. The proposals included the provision of supporting facilities, infrastructure and services including shops, golf courses, restaurants and night clubs. The development programme for the first five years included the expansion of the water supply system building of a hotel training school, road construction, forest trails, development of infrastructure as well as the construction of three medium sized hotels, two small hotels, several apartments and villas in five locations.


Cap d'Agde, France
Client: Societe Civil Immobiliere Villages Sud

Cap d'Agde to the west of La Grande Motte is a particularly attractive site for one of the new towns of the Lanquedoc Roussilon coast. Shankland Cox was commissioned to design a housing scheme on an important site adjacent to the sea and to a small marina. The scheme consists of about 80 houses of one to three storeys, each with its own garden and car parking space, grouped around landscaped courts and served by culs-de-sac.


Long Island Tourism Development, Antigua
Client: Private

Shankland Cox prepared a preliminary plan and design for the development of the whole of a small island. The proposal takes advantage of the special character and setting of the island and aim to enhance its natural quality and attractions.

The development consist of three luxury hotels with a total of 1200 rooms, 830 condominium apartments, a village which will be the social, shopping and entertainment centre of the island, a yacht harbour, and a wide range of recreational facilities including an 18 hole golf course, parks and botanical gardens. Accommodation is located around the coast of the island close to the beaches, with the buildings sited and landscaped to emphasise the topography. The interior was planned to be developed mainly for recreational uses.


North West Region Tourism Study, Argentina
Client: General Secretariat. Organisation of American States.

Shankland Cox was asked to advise on how the character of the traditional villages could be retained in the face of modern development and the influx of tourism.

The studies form part the NAO Tourism Development Programme undertaken by the government. Plans were prepared for a number of villages in the three provinces taking into consideration the future pattern of development, development control mechanism, method for the conservation of the village character and building preservation as well as the relationship between the settlements and the surrounding landscape. Plans were also prepared for the village centres and recommendations made in respect of conservation of existing buildings, open space and landscape features, traffic movement and urban design considerations.


Tourism Development, Anguilla
Client: Government of Anguilla

Shankland Cox was retained to advise the government of Anguilla on the suitability of current tourism development proposals by the private sector for the Cove and Maunday's Bay area to the south west of the island. The site comprises a long narrow sand spit between the sea to the south and salt ponds to the north. It is ideal for high quality tourism development comprising long unobstructed bays of clean white sand backed by tall coconut palms and dunes. Views from the site extend across to St. Martins and other small island.

The developers' proposals were considered and a plan prepared taking into account land ownership, engineering feasibility and phasing. The plan identified sites for hotels, a marina and tourism village, villa development and water based recreational activities. The plan included proposals for infrastructure and roads and the dredging of the ponds and providing a link from them to the sea.


Tourism Development Oman
Client: Ministry of Commerce and Industry

Shankland was commissioned to prepare a long term tourism Master Plan for Oman covering a key development strategy, identification of key markets, a development programme and preparation of local plans and conceptual design for priority projects. The socioeconomic implications of tourism growth were also evaluated in the form of income projections, employment and government revenue.


Tourism Master Plan for the Andamans
Client: UNDP/ World Tourism Organisation

Shankland Cox was commissioned to prepare a comprehensive, long term tourism master plan and mid term development programme for the Andaman's, covering policy, key markets and development stages. Visitors projected arrivals was forecasted to be around 120,000 by 2005, with 60%/40% split between domestic /international tourist arrivals.
Central to the development of the recommended strategy was the need to mitigate any advese impact on the environment, avoid excessive concentrations of visitors or development in any one place and ensure the tourism product presented is environmentally sustainable. It included recommendations on the need for training programmes (hotel and catering), effective instruments for policy development, marketing, planning and implementation of the tourism, identification of priority tourism areas and preparation of local and project development plan.
The total tourist accommodation in the strategy was distributed among five different groups of islands including the capital area with a total provision of around 4000 tourist beds accommodation by 2005



National Tourism Plan for Mongolia
Client: World Tourism Organisation United Nation Development Programme

The World Tourism Organisation (WTO) acting as executing agents for the United Nation Development Programme (UNDP) commissioned Shankland Cox to undertake a Tourism Planning and Training Project for the Mongolian People's Republic under the direction of the Mongolian National Tourism Organisation (Zhuulchin). The National Tourism Plan prepared consisted of four components: A Development Strategy, Policies for implementing the strategy, a development programme and preparation of local plans and conceptual design for three priority projects. The socio-economic implications of tourism growth were also evaluated in the form of income projections, employment and government revenue from income projections, employment and government revenue.


Tourism Planning and Training in Tibet, China
Client: United Nation Development Programme, World Tourism Organisation, China National Tourism Administration, Government of Tibet Autonomous Region

The World Tourism Organisation (WTO) commissioned Shankland Cox to carry out a long term, comprehensive tourism master plan, a related development programme and to propose improvements to the planning capability of the Tibetan Tourism Bureau through counterpart training and workshops on tourism planning techniques. Development concepts, realizing the tourist potential of the cultural, historic and environmental resources of the region were proposed. These included the setting up of the cultural tourism zones, trekking areas, environmental zones and the development of other tourist activities.
Throughout the plan, the effective use of capital resources was given paramount importance to make all proposals feasible. Manpower development and training as well as the formulation of a development programme (including prioritisation of projects) were also carried out. Priority Projects, including the formulation of a Tourism Improvement Plan for Lhasa involving conservation policies, planning controls and improvement projects, were also prepared. The programme of tourism accommodation proposed an addition of 800 rooms to be provided by year 2000.
The Tourism Plan include the increase in tourism facilities namely basic sanitary facilities on main tourism routes and mountaineering base camps and trekking trails, reception centres at historic monuments, adventure tourist service centres, cultural and tourist centre at Lhasa; infrastructure improvement such as international and inter-provincial air services and regional services, road improvements and reduction on the impact on the natural environment, especially on natural protection areas.